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Help shape the future of tourism in our districts and be in with chance to win a £75 voucher

We want to hear from you to help us enhance our local tourism experiences and boost our economy – whether you’re a resident, tourism business or visitor,

South Oxfordshire and Vale of White Horse District Councils, in collaboration with Tourism South East (TSE) Research, are calling for community feedback as part of their latest tourism research project.

The study features surveys for residents, businesses, and visitors to gather a comprehensive picture of the current state of tourism across the districts. This will help us identify challenges faced by the industry, uncover exciting opportunities to improve visitor experiences and assess our sustainability and accessibility standards.

To thank those who share their feedback, all respondents will go into the draw to win one of three £75 gift cards (Terms and Conditions available online).

The project is funded by the UK government through the UK Shared Prosperity Fund, which aims to build pride in place and increase life chances across the UK by empowering places to identify and build on their own strengths and needs at a local level.

Robin Bennett, Cabinet Member for Economic Development and Regeneration at South Oxfordshire District Council, said: “Tourism is a significant contributor to South Oxfordshire’s local economy, with visitors coming from near and far to enjoy our natural environment, our historic towns and villages and our cultural events. With your input, we can gain a better understanding of what’s working and where we can improve to support a more sustainable, inclusive and thriving tourism sector.”

Neil Fawcett, Cabinet Member for Strategic Partnerships and Place at Vale of White Horse District Council, said: “We want to enhance our tourism experiences for both residents and visitors to enjoy, from our cultural centres and high streets, to our countryside and natural attractions. I look forward to reviewing your feedback and using it to help guide our work to best support our tourism industry.”

The Resident and Business surveys are open until 13 August, and the Visitors survey is open until late September. Find out more and complete your relevant survey on the South Oxfordshire have your say webpage and the Vale of White Horse have your say webpage. Hard copy questionnaires are also available on request.

Stay up to date on the study and other local business news by signing up to the weekly South and Vale Business Support newsletter. For more information and to sign up, please email

Notes to Editor:

This project is funded by the UK government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local businesses, and people and skills. More information

About TSE Research:
TSE Research is a national market research specialist. Backed by Tourism South East, it shapes visitor economies through evidence-based decision-making to shape policies and strategies that enhance visitor economies. Tourism South East is an Umbrella Destination Marketing Organisation, offering expert tourism support to businesses across South East England, including marketing, training, and membership services.